For Instructional Design Businesses

20 years of expertise.
One system to scale it.

CalicoOS is the autonomous operating system behind Silver Calico. It manages consulting pipeline, book publishing, content strategy, and client outreach while you focus on what you do best: designing learning experiences.


The Problem

Solo consultants don't have bandwidth problems. They have systems problems.

You've built the expertise. Published the books. Earned the doctorate. But growing a consulting business while teaching full-time, writing blog posts, and managing client relationships means something always falls through the cracks.

CalicoOS eliminates the cracks. It runs the business operations you can't get to: tracking leads, scheduling content, monitoring book performance, and finding new consulting clients. Every day, autonomously.

01

Consulting Pipeline

Track prospects, proposals, and active engagements in one place. Automated outreach finds organizations that need instructional design help.

02

Publishing Dashboard

Monitor book sales, reviews, and Amazon rankings across your entire catalog. Surface trends so you know what to write next.

03

Content Engine

Turn blog posts into social content. Repurpose Medium articles into LinkedIn threads. Keep your thought leadership visible without doubling the work.

The best instructional designers build systems for other people's learning. CalicoOS builds the system for your business.
Autonomous, Daily, Relentless

What runs daily

Autonomous Operations
Research
Competitor analysis, market trends in instructional design, and opportunities in corporate training and higher education.
Outreach
Identifies organizations hiring for instructional design roles or investing in learning programs. Sends personalized introductions.
Content
Schedules social posts, repurposes blog content, and maintains a consistent publishing cadence across platforms.
Analytics
Tracks book sales performance, website traffic, social engagement, and consulting inquiry conversion rates.